I'm a design thinker and creative problem solver. I started my career at the Stanford d.school, where I studied mechanical engineering and product design. Along the way, I fell in love with digital interfaces, and am now a design leader at Intuit. Early in my career, I focused primarily on mobile app design, but these days I lead a team dedicated to new user acquisition and on-boarding. I'm passionate about turning digital interactions into magical and meaningful experiences. I'm a fan of bubble tea and when I'm not sketching or prototyping, I like bingeing on Netflix with my husband or playing with my labradoodle, Milo.
GROUP DESIGN MANAGER, First IMPRESSIONS INTUIT | 2018
I currently lead a 20 person design organization focused on our top of funnel, marketing, and new user on-boarding initiatives. We're on a mission to deliver the most compelling First Impression of the QuickBooks brand. Projects coming soon!
GROUP DESIGN MANAGER, FTU & Marketing INTUIT | 2016 - 2017
I managed a six person team focused on our top of funnel, marketing, and new user on-boarding initiatives. So far we've nailed a full site redesign leading to 42K new subscribers this year. You can see more about the project here.
Instructor DESIGN THINKING FOR SUSTAINABILITY | WINTER 2017
I taught a group of graduate students in the Earth Sciences Department the fundamentals of Design Thinking. The course was project based and designed around the food waste problem. You can see more about the class here.
DESIGN MANAGER INTUIT | 2015 - 2016
I led a killer team of designers laser focused on creating world class first use experiences that help small business owners understand the QuickBooks platform and ecosystem.
Principal Experience Designer Intuit | 2014 - 2015
I brought Intuit Full Service Payroll into the QuickBooks ecosystem, unlocking a huge business and revenue opportunity. I lead a three person design team challenged with making a white-glove, outsourced payroll solution seamless to setup and effortless to run.
Senior Experience Designer Intuit | 2013 - 2014
As lead interaction designer for Intuit's Small Business Mobile Payroll solutions, I created a suite of mobile offerings bringing Intuit Online Payroll to the iPad for the first time. Since then, I've led two full-scale redesigns while supporting Intuit's Small Business Group's effort to reimagine QuickBooks as part of project Harmony.
Innovation Catalyst Intuit | 2012 - Present
I provoke and inspire teams (both inside and outside of my working group) to create awesome products, aspire to bold visions, and dig deep into customer insights. I do everything from teaching processes and methodologies to facilitating D4D sessions and getting hands-on with teams. You can learn more about the program here.
Experience Designer Intuit | 2011 - 2012
As an experience designer working on Intuit's Small Business Payroll solutions, I led the re-design of our help system and feature additions to our Android and iOS mobile applications.
Instructor Professional Design Practices | Fall 2010, Spring 2011
I taught a student initiated course to my fellow product designers in portfolio design. The course was project-based, resulting in web and print portfolios showcasing student work. Students learned HTML & CSS, product photography, and participated in company tours at local design firms.
President Product Design Student Association | 2008 - 2011
I lead a student group of three to ten officers. Our mission was to support, enable, champion and recruit for the Product Design major. As president I helped facilitate several events including mixers, socials, career fairs, job talks, workshops, and portfolio reviews.
Teaching Assistant Stanford University | Summer 2010
Arts Intensive is a three-week summer immersion program for Stanford University Undergraduates. I helped teach a class called Design Thinking & The Art of Innovation giving students a crash-course in design thinking and creative problem solving.
Interaction Design Intern | Intuit | Summer 2010
Part of the Answers Team at TurboTax, I helped bring a new in-product help experience to life. I created prototypes for multiple rounds of user research leading to our final detailed design.